Friday, August 20, 2010

Kmart Design Fall 2010

Image and video hosting by TinyPic


Image and video hosting by TinyPic


Image and video hosting by TinyPic
 Image and video hosting by TinyPic

I have always liked rooting for the underdog and Kmart is definitely an underdog in the fashion world. The company is not known for being fashion forward, but this fall they are revamping their apparel collection and created Kmart Design. The Kmart Fall 2010 collection is based on the latest trends, pulling from the Military-inspired Sgt.Pepper Jacket with shoulder embellishments, a Rocker Chic Bomber Jacket and Distressed Skinny Denim. I would wear the Cropped Peplum Military Coat (images 1&2) with a long flowing floral maxi dress and a wide belt and booties this fall. Here is a fun video featuring the fall collection.

They are giving away $100 gift cards for a shopping spree every week, check it out here!
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32 comments:

Gabby / Gypsy*Diaries said...

Oh I remember shopping there when I was in the US a long time ago but haven't heard of the brand ever since! I do like the looks though!
xxx

http://gypsy-diaries.blogspot.com/

Brittney said...

I love the first jacket! Do you know when this line is supposed to be in stores?

the style crusader said...

i have no idea when the last time was that i went to kmart.... have i ever been? i've always avoided it. the first look is very sweet though. xx

libys11 said...

gorgeous jackets!! :D

Animated Confessions

Emilie said...

I love the last jacket ;)

BaCreando said...

Beautiful Jackets !!!
I like your blog ! ;-)
a hug to Italy !

http://ilovetheshoppingonline.blogspot.com/

Cara said...

huh?

Closet Fashionista said...

WOAH! Totally does not look like Kmart, haha...I would wear these ;) http://aclosetfashionista.blogspot.com/

Heather said...

Yea totally agree, looks nothing like Kmart. This might entice me to go in for a peek.
http://behindthelashes.com

joana said...

i like when this type of companies like kmart or target create collections that have a more fashionable feeling and take inspiration from runway collections. and they have great prices, so it's nice to have more options when thinking of buying a product

November Grey said...

Wow. I'm very surprised. I like the Military Coat too... as well as the Sgt.Pepper Jacket with shoulder embellishments. I feel like I'd wear both of these all fall and winter.

xx

http://novembergrey.blogspot.com/

FASHION SNAG said...

I like that military coat!

www.FashionSnag.com

lilmissshortee said...

Wow!
Those clothes are pretty awesome.
I love the military cote, and the boots.

hotpinksox said...

I worked for Walmart corp. a few years ago on an apparel launch. The trick to clothes bought a discount stores is you have to have them tailored or do it yourself. They don't all fit this great on everyone. But I guess that can be said for all clothes. I do love the jacket in images 1&2. Too cute.

Bre said...

Wow, I'm impressed with Kmart's designs. Those jackets are really cute-thanks for sharing!

Kristyn Burtt said...

I saw that jacket in the September issue of Lucky and tried to buy it. Wasn't on the website. Maybe I need to try again.
KB
http://redcarpetcloset.blogspot.com/

Taylor Sterling said...

Kristyn, I think they come out in September.

KMart said...

Thanks so much for the lovely post, Taylor! And, thanks all for the fab comments! We've been receiving lots of luv and questions about availability since we shared the Fall Line.

Most of the Fall Collection will be in stores and online starting first week of Sept., which is only a few weeks away. :-)

Please feel free to check with us on Twitter, @kmartdesign, for more updates.

Thanks so much!

xoxo, Kmart Design

Dancing Branflake said...

I really need a bomber jacket this Fall!

Luisa said...

LOve the looks, especially the first coat! I'm always a fan when the "big box" lower-priced retailers come out with chic and affordable lines...
Just previewed the Mulberry for Target line that will be available in October, and I definitely will be first in line for that too!!

B. Jones Style said...

Even Kmart is killing it.. I never thought I would say that!

Taylor Sterling said...

Beth- me too, but it is true.

dear kate said...

these looks are gorgeous (as is that model, holy cow). i had no idea kmart's line was this cute!
thanks for the tip about the shopping spree, too!
katie

Sun Kissed♥ said...

Wow! I wouldnt expect to see Kmart being so fashion forward! Good for them.

Jo @ Sun Kissed

Adrianna from A Cozy Kitchen said...

Kmart?! Wow...so unexpected from them. But I suppose they're trying to compete with Target. I love the shoes in the last shot--so cute!

The Daily Cake said...

Sounds like Kmart took a cue from Target and finally decided to offer a few updated looks. Great for them!! These looks are really awesome AND affordable! Thanks for posting this and bringing it to our attention, I would have never known!

Michelle Elaine said...

woo go kmart - these look pretty exceptional.

KeepItFvncy,
M.E.

Ann Kelle said...

Go Kmart! These look great. Haven't been to Kmart in ages. I'll definitely swing by there to see this collection in person.

J.S. said...

I just saw these adds in a magazine...they are def stepping up. Now its just a matter of finding one since it seems they have all closed down.

jen
http://blankwhiteframes.blogspot.com

Romance Is Boring said...

Love these images! I'm on the lookout for a perfect leather jacket at the moment haha :)

romance-is-boring.blogspot.com

xx

FASHION BUTTER said...

Go kmart!

Sarah Klassen said...

Seriously. No way. Well done on them -- quite the re-vamp is right! I would have to see the pieces, but so far, there are a few that look most ideal...

xoxo

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