I have always liked rooting for the underdog and Kmart is definitely an underdog in the fashion world. The company is not known for being fashion forward, but this fall they are revamping their apparel collection and created Kmart Design. The Kmart Fall 2010 collection is based on the latest trends, pulling from the Military-inspired Sgt.Pepper Jacket with shoulder embellishments, a Rocker Chic Bomber Jacket and Distressed Skinny Denim. I would wear the Cropped Peplum Military Coat (images 1&2) with a long flowing floral maxi dress and a wide belt and booties this fall. Here is a fun video featuring the fall collection.
They are giving away $100 gift cards for a shopping spree every week, check it out here!