I have always liked rooting for the underdog and Kmart is definitely an underdog in the fashion world. The company is not known for being fashion forward, but this fall they are revamping their apparel collection and created Kmart Design. The Kmart Fall 2010 collection is based on the latest trends, pulling from the Military-inspired Sgt.Pepper Jacket with shoulder embellishments, a Rocker Chic Bomber Jacket and Distressed Skinny Denim. I would wear the Cropped Peplum Military Coat (images 1&2) with a long flowing floral maxi dress and a wide belt and booties this fall. Here is a fun video featuring the fall collection.
32 comments:
Oh I remember shopping there when I was in the US a long time ago but haven't heard of the brand ever since! I do like the looks though!
xxx
http://gypsy-diaries.blogspot.com/
I love the first jacket! Do you know when this line is supposed to be in stores?
i have no idea when the last time was that i went to kmart.... have i ever been? i've always avoided it. the first look is very sweet though. xx
gorgeous jackets!! :D
Animated Confessions
I love the last jacket ;)
Beautiful Jackets !!!
I like your blog ! ;-)
a hug to Italy !
♥
http://ilovetheshoppingonline.blogspot.com/
huh?
WOAH! Totally does not look like Kmart, haha...I would wear these ;) http://aclosetfashionista.blogspot.com/
Yea totally agree, looks nothing like Kmart. This might entice me to go in for a peek.
http://behindthelashes.com
i like when this type of companies like kmart or target create collections that have a more fashionable feeling and take inspiration from runway collections. and they have great prices, so it's nice to have more options when thinking of buying a product
Wow. I'm very surprised. I like the Military Coat too... as well as the Sgt.Pepper Jacket with shoulder embellishments. I feel like I'd wear both of these all fall and winter.
xx
http://novembergrey.blogspot.com/
I like that military coat!
www.FashionSnag.com
Wow!
Those clothes are pretty awesome.
I love the military cote, and the boots.
I worked for Walmart corp. a few years ago on an apparel launch. The trick to clothes bought a discount stores is you have to have them tailored or do it yourself. They don't all fit this great on everyone. But I guess that can be said for all clothes. I do love the jacket in images 1&2. Too cute.
Wow, I'm impressed with Kmart's designs. Those jackets are really cute-thanks for sharing!
I saw that jacket in the September issue of Lucky and tried to buy it. Wasn't on the website. Maybe I need to try again.
KB
http://redcarpetcloset.blogspot.com/
Kristyn, I think they come out in September.
Thanks so much for the lovely post, Taylor! And, thanks all for the fab comments! We've been receiving lots of luv and questions about availability since we shared the Fall Line.
Most of the Fall Collection will be in stores and online starting first week of Sept., which is only a few weeks away. :-)
Please feel free to check with us on Twitter, @kmartdesign, for more updates.
Thanks so much!
xoxo, Kmart Design
I really need a bomber jacket this Fall!
LOve the looks, especially the first coat! I'm always a fan when the "big box" lower-priced retailers come out with chic and affordable lines...
Just previewed the Mulberry for Target line that will be available in October, and I definitely will be first in line for that too!!
Even Kmart is killing it.. I never thought I would say that!
Beth- me too, but it is true.
these looks are gorgeous (as is that model, holy cow). i had no idea kmart's line was this cute!
thanks for the tip about the shopping spree, too!
katie
Wow! I wouldnt expect to see Kmart being so fashion forward! Good for them.
Jo @ Sun Kissed
Kmart?! Wow...so unexpected from them. But I suppose they're trying to compete with Target. I love the shoes in the last shot--so cute!
Sounds like Kmart took a cue from Target and finally decided to offer a few updated looks. Great for them!! These looks are really awesome AND affordable! Thanks for posting this and bringing it to our attention, I would have never known!
woo go kmart - these look pretty exceptional.
KeepItFvncy,
M.E.
Go Kmart! These look great. Haven't been to Kmart in ages. I'll definitely swing by there to see this collection in person.
I just saw these adds in a magazine...they are def stepping up. Now its just a matter of finding one since it seems they have all closed down.
jen
http://blankwhiteframes.blogspot.com
Love these images! I'm on the lookout for a perfect leather jacket at the moment haha :)
romance-is-boring.blogspot.com
xx
Go kmart!
Seriously. No way. Well done on them -- quite the re-vamp is right! I would have to see the pieces, but so far, there are a few that look most ideal...
xoxo
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