Stella McCartney's Fall 2010 Ad Campaign is simple and quirky. Many reviews have been negative calling it boring and too plain. Though I prefer Stella's SS 2009 ads, I still think that going simple is not boring. I love how she included artwork into her campaigns and has a brand that does not take itself too seriously. I know that I am looking forward to wearing oversized knits and getting my hands on that chain handbag!